For a limited time only, Happy Meals aren't just for kids. McDonald's teamed up with the fashion streetwear brand Cactus Plant Flea Market to release an adult meal box, complete with a classic character toy.
"One day you ordered a Happy Meal for the last time and you didn't even know it," McDonald's said on its page earlier this month. But the fast food giant's upcoming campaign will give adults a chance to revisit a part of their childhood.
Starting next Monday and running through Oct. 30, McDonald's will offer the where adults can get a taste of childhood nostalgia. The box comes with a meal and a classic McDonald's character: Grimace, the Hamburglar, Birdie and newcomer Cactus Buddy.
Cactus Plant Flea Market fans can also win merchandise by participating in a sweepstakes through the McDonald's app.
"We're taking one of the most nostalgic McDonald's experiences and literally repackaging it in a new way that's hyper-relevant for our adult fans," Tariq Hassan, McDonald's USA Chief Marketing and Customer Experience Officer said in a Tuesday.
This isn't the first time McDonald's has teamed up with big pop culture names to boost sales. In 2020, it teamed up with American rapper , marketing his favorite meal: a Quarter Pounder, fries and a Sprite. And in 2021, McDonald's released the , a collaboration with the South Korean boy band.
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