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Renowned Miami artist unveils decorative cooling towels to help people beat the heat

Miami-Dade artist-in-residence Xavier Cortada uses his newly designed cooling towel he created in partnership with Mission to celebrate the launch of the #KeepCoolMiamiDade extreme heat awareness campaign at Coral Gables Museum on Thursday, May 25, 2023.
D.A. VARELA
/
The Miami Herald
Miami-Dade artist-in-residence Xavier Cortada uses his newly designed cooling towel he created in partnership with Mission to celebrate the launch of the #KeepCoolMiamiDade extreme heat awareness campaign at Coral Gables Museum on Thursday, May 25, 2023.

Miami-Dade County artist-in-residence Xavier Cortada wants you to wipe your neck with his latest artwork.

At the Coral Gables Museum on Thursday, Cortada unveiled a series of paintings highlighting the threat of extreme heat in Miami. He also revealed a cooling towel, printed with one of his designs, which he hopes will keep people cool this summer.

Cortada designed the towels with Mission, a New York company that makes cooling gear for athletes and outdoor workers. Mission will donate 3,000 towels to the county to hand out to its employees and residents. The company will be selling the towels online and donate the proceeds to Cortada鈥檚 nonprofit foundation to support its Keep Cool Miami-Dade campaign.

READ MORE: It鈥檚 heat season. Expect more health warnings this summer in Miami-Dade

鈥淚鈥檓 trying to get people to understand that our communities are vulnerable,鈥 said Cortada, a University of Miami professor and fulltime artist. 鈥淭he cooling towels aren鈥檛 just for better performance, if you鈥檙e an athlete running a mile or playing tennis. 鈥 The cooling towels are also necessary if you鈥檙e working outdoors as a street vendor in la Calle Ocho and it鈥檚 just too hot.鈥

Cortada found inspiration for his art in Miami-Dade鈥檚 extreme heat action plan, which lays out the damage heat does to public health and the local economy. Heat kills 34 people a year countywide and sends hundreds more to hospitals, according to a 2022 report accompanying the plan. It also costs an estimated $10 billion a year in lost productivity to employers in the county, according to a separate report by the Adrienne Arsht Rockefeller Foundation Resilience Center.

Jane Gilbert, the county鈥檚 chief heat officer and one of the authors of the county鈥檚 heat plan, said she was pleased to see Cortada鈥檚 visual representation of her work. 鈥淚 try a lot to reach people through facts and figures,鈥 she said. 鈥淏ut art is another way of reaching people鈥檚 hearts.鈥

 Miami-Dade artist-in-residence Xavier Cortada speaks with Miami-Dade County鈥檚 Chief Heat Officer Jane Gilbert during an event where he unveiled three new paintings he created in partnership with MISSION to celebrate the launch of the #KeepCoolMiamiDade extreme heat awareness campaign at Coral Gables Museum in Coral Gables, Florida, on Thursday, May 25, 2023. The campaign hopes to create safer and more resilient communities in the face of the #1 weather-related killer in the United States: HEAT. D.A. VARELAdvarela@miamiherald.com

Read more at: https://www.miamiherald.com/news/local/environment/climate-change/article275677746.html#storylink=cpy
D.A. VARELA
/
The Miami Herald
Miami-Dade artist-in-residence Xavier Cortada speaks with Miami-Dade County鈥檚 Chief Heat Officer Jane Gilbert during an event where he unveiled three new paintings he created in partnership with MISSION to celebrate the launch of the #KeepCoolMiamiDade extreme heat awareness campaign at Coral Gables Museum in Coral Gables, Florida, on Thursday, May 25, 2023.

'Coping with a warming planet'

Miami is already hot, and it鈥檚 only getting hotter.

An average day in Miami-Dade is nearly three degrees hotter than it was in the 1970s, according to the county鈥檚 heat action plan. And the hottest days are becoming more common. Back in 1960, Miami-Dade saw roughly 85 days a year when the temperature reached 90 degrees. Today, it鈥檚 133 days a year. By 2050, it could be 187 days, according to the county report.

Cortada, the county鈥檚 first artist-in-residence, said he chose to design a cooling towel because it鈥檚 a way of 鈥渃oping with a warming world鈥 鈥 a metaphor for the many ways South Florida will have to adapt to climate change.

One coping strategy is giving outdoor workers access to the same gear elite athletes use to cool off during games.

Chris Valletta, a former National Football League offensive lineman, founded Mission in 2009 to make cooling towels and clothing for athletes like tennis star Serena Williams, professional quarterback Drew Brees and Miami Heat basketball legend Dwyane Wade.

 Chris Valletta, founder of Mission, a maker of apparel to help people stay cool on hot days, talks to guests during an event in Coral Gables where artist Xavier Cortada unveiled decorative cooling towels he created in partnership with Mission. D.A. Varela dvarela@miamiherald.com

Read more at: https://www.miamiherald.com/news/local/environment/climate-change/article275677746.html#storylink=cpy
D.A. Varela
/
The Miami Herald
Chris Valletta, founder of Mission, a maker of apparel to help people stay cool on hot days, talks to guests during an event in Coral Gables where artist Xavier Cortada unveiled decorative cooling towels he created in partnership with Mission.

Keep cool Miami-Dade

Sales from Mission鈥檚 new line of Cortada-designed cooling towels will fund the Cortada Foundation, which just launched its Keep Cool Miami-Dade campaign.

As part of the campaign, Cortada, Valletta and Gilbert will host a conversation with police, firefighters, doctors and outdoor workers about extreme heat at the Coral Gables Museum on Friday. They鈥檒l also invite families to come to the museum on Saturday to create videos about their experiences with heat and share them online.

Cortada also plans to host pop-up events at farmers markets, museums and shopping centers throughout the summer to teach Miami-Dade residents how they can stay safe on hot days. His foundation has launched a #KeepCoolMiamiDade campaign on social media to encourage Miamians to share their strategies for beating the heat.

鈥淟et鈥檚 learn together about heat so that you鈥檙e aware and if you see someone with heat exhaustion, you can intervene and prevent it,鈥 Cortada said.

'Personification of heat'

Looming over Cortada鈥檚 event Thursday at the Coral Gables Museum were three large paintings warning about the threat of heat in Miami.

One, titled 鈥淭he Personification of Heat,鈥 shows the faces of anger, sorrow and despair that Cortada said represent the effects of heat. Another, titled 鈥淎 Human Heat Map,鈥 depicts a diverse array of Miamians suffering under the sun, to illustrate how every community in the county has to deal with the dangers of extreme heat. Finally, 鈥淪corching Heat鈥 features an ominous sun painted in all black.

鈥淚t鈥檚 a sun, but it鈥檚 a tortured sun,鈥 Cortada said. 鈥淚t鈥檚 a conduit for death, suffering and destroyed economies.鈥

His goal, he said, is not to let anybody off the hook for facing the local threat of heat, which is the most immediate effect of climate change Miami is facing.

鈥淵ou may think, 鈥業鈥檒l be dead by then.鈥 That鈥檚 what I used to hear when I talked about sea level rise,鈥 Cortada said. 鈥淏ut the heat can kill you at 3 p.m. with a heatstroke.鈥

This climate report is funded by , the Knight Foundation and the in partnership with Journalism Funding Partners. The Miami Herald retains editorial control of all content.

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