Rodney Mayo, owner of Subculture Group, isn鈥檛 your average restaurateur. The self-described film buff already owns and operates well over a dozen businesses. And now he's introducing a film festival in West Palm Beach.
Mayo says the inaugural Subculture Film Festival aims to fill a void for aspiring filmmakers. He and festival co-founder Jose Jesus Zaragoza want to establish a long-term, creative support system in Palm Beach County.
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鈥淲e鈥檙e hoping that, you know, maybe some of that talent will continue to make films in Palm Beach County. But unless they go to New York or Chicago or out in California, there鈥檚 really nothing here for them to continue that process,鈥� said Mayo. 鈥淎nd that鈥檚 kind of what we hope is gonna flourish from this film festival, maybe like a film co-op or a film group.鈥�
It's one reason why the will be held at The Peach in West Palm Beach, Mayo鈥檚 relatively new art collective and live, mixed-media complex. The outdoor space is known for its open art studios and business collaboration with Troy鈥檚 BBQ restaurant, a popular food joint that adds a little southern flavor to the setting.
The Peach, located near the Southern Boulevard overpass at 3950 Georgia Ave., will serve as a central location for the film festival. But beyond the festival, Mayo also envisions local film students using the space as their professional launchpad. He says students from schools like G-Star School of the Arts and Alexander W. Dreyfoos School of the Arts can come into The Peach to edit, rent high-end gear and collaborate on projects.
Mayo says the film festival will create a 鈥渟ense of community and culture鈥� for established and aspiring filmmakers because 鈥渘etworking is a large part of what filmmaking is.鈥�
"It鈥檚 open to everyone,鈥� said Mayo. "Actually, I鈥檓 really surprised that we have gotten 鈥� right now, we鈥檙e [at] about 130 submissions,鈥� he said. 鈥淎ll categories. But I would say 30 to 40 percent are international鈥�
Independent documentaries. Avant-garde. Short films. Aside from the local offerings, international films come from places as diverse as Iran, China, Greece, Japan and Italy, covering a 鈥減roliferation of global issues.鈥�
Mayo said no decisions have been made yet on which films will be shown at the festival's opening and closing galas. are still open. .
The Subculture Film Festival will be held from March 18-20, 2022. During the festival, attendees will use an app on their phones to judge films in different categories. The festival includes $5,000 in cash prize awards that will go to the filmmakers.
鈥淲e kind of want to give back because it's so expensive to make a film," said Mayo. 鈥淲e want people to take that money and buy a camera, or take the money and buy a microphone or something that they need.鈥�
The festival's community partners include local film collective I AM SUS, FLAVAR co, Global Filmz Productionz, Cultural Council for Palm Beach County and the Palm Beach Film Commission.
Mayo recently opened a new location of his signature Subculture coffee shop at Boca Raton's Mizner Park 鈥� home to his other well-known restaurant joints, Kapow! Noodle Bar and The Dubliner Irish Pub. He said he had always wanted to work in the film industry but instead 鈥渇ell into the restaurant business.鈥�
15 years ago Mayo was part of the group who operated the Flo Film Festival and the West Palm Beach Independent Film Festival. And now, instead of annual events, he wants to expand the celebration of film and entertainment into a yearly, monthly and even daily occurrence.
Remember the storefront radio station 108 We-Love Radio, in Spike Lee鈥檚 film 鈥淒o The Right Thing鈥�? Well, in two weeks, Mayo plans to launch , a 24-7 storefront radio station at his Respectable Street venue in West Palm Beach. At Subculture Radio a rotation of DJs will answer to people who walk up to a small window in the storefront. People can request music, or even a send a positive message to loved one. Locals can listen through Subculture Radio鈥檚 phone app.
Mayo says merging these interactive projects together adds cohesiveness to the intimate, accessible spaces creative people have in the county.
鈥淚t's about the culture of our community,鈥� said Mayo. 鈥淚t's not the mainstream.鈥�
