Hit-Making, Risk Taking, and the Big Business of Entertainment

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Topical Currents

Hit-Making, Risk Taking, and the Big Business of Entertainment

By Joseph Cooper

Published December 4, 2013 at 1:00 PM EST

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A first impression of what the prologue to Blockbusters has in store for readers

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Anita Elberse

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Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

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Talking about #blockbusters on air at WGBH's Innovation Hub.

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12/04/13 - Tomorrow鈥檚 is with Harvard University Professor Anita Elberse. She specializes in today鈥檚 entertainment culture, and has written . Elberse teaches a course in Strategic Marketing in Creative Industries, which covers entertainment, media and sports. It鈥檚 a favorite among MBA students. What drives success in the modern media and digital world? Learn more on Wednesday at 1pm.

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Joseph Cooper

港澳天下彩Radio's Joseph Cooper says producing and hosting Topical Currents is the most rewarding experience of his long radio career, which began at the University of Missouri School of Journalism in the 1970s.

See stories by Joseph Cooper