/tags/advertising advertising en-US WLRN Mon, 13 Feb 2023 11:30:00 GMT /arts-culture/2023-02-13/super-bowl-commercials-from-adam-drivers-to-m-m-candies-the-hits-and-the-misses Advertisers spent up to $7 million for every 30 seconds of airtime during Super Bowl LVII. Here's a sampling of what worked – and didn't – in the most expensive ad showcase on American television. Mon, 13 Feb 2023 11:30:00 GMT /arts-culture/2023-02-13/super-bowl-commercials-from-adam-drivers-to-m-m-candies-the-hits-and-the-misses Eric Deggans /2022-02-11/online-betting-companies-are-kicking-off-a-super-bowl-ad-blitz What was once a niche sector in Las Vegas has grown into a national mega-business that people can enjoy from their living rooms — and the advertising dollars have followed. Fri, 11 Feb 2022 16:00:00 GMT /2022-02-11/online-betting-companies-are-kicking-off-a-super-bowl-ad-blitz Joe Hernandez /2020-02-28/bernie-tv-how-the-sanders-campaigns-live-videos-help-it-build-community The Sanders campaign has made its video livestreaming a central part of its overall messaging, fundraising and organizing strategy. Here's a look behind the scenes. Fri, 28 Feb 2020 10:01:45 GMT /2020-02-28/bernie-tv-how-the-sanders-campaigns-live-videos-help-it-build-community Scott Detrow /2020-02-02/super-bowl-ads-2020-strange-serious-smaaht-and-so-very-expensive Commercials cost as much as $5.6 million per 30 seconds this year. Here's how some of America's largest corporations (and Michael Bloomberg and Donald Trump) spent their money. Mon, 03 Feb 2020 04:26:54 GMT /2020-02-02/super-bowl-ads-2020-strange-serious-smaaht-and-so-very-expensive Eric Deggans /2019-11-05/ftc-issues-rules-for-disclosure-of-ads-by-social-media-influencers The consumer watchdog agency is trying to protect users from deceptive ads on social media. The influencer market on Instagram is expected to reach more than $2.5 billion in 2020. Tue, 05 Nov 2019 21:57:00 GMT /2019-11-05/ftc-issues-rules-for-disclosure-of-ads-by-social-media-influencers Paolo Zialcita /news/2019-07-12/end-of-the-road-may-be-near-for-mobile-billboards-in-key-west For months, a truck that serves only as a mobile billboard has been driving around downtown Key West. Its days on the island may be numbered.Lots of… Fri, 12 Jul 2019 20:51:46 GMT /news/2019-07-12/end-of-the-road-may-be-near-for-mobile-billboards-in-key-west Nancy Klingener /2018-04-15/martin-sorrell-steps-down-as-ceo-of-worlds-largest-ad-company WPP, which owns a number of prominent ad agencies, investigated its CEO for allegations of misconduct. Now he's resigning after 33 years, with no comment from WPP on what its investigation uncovered. Sun, 15 Apr 2018 21:43:14 GMT /2018-04-15/martin-sorrell-steps-down-as-ceo-of-worlds-largest-ad-company Camila Domonoske /2017-10-08/dove-expresses-regret-for-racially-insensitive-ad The beauty brand pulled the ad for body wash from its Facebook page following a backlash from social media users. Sun, 08 Oct 2017 20:28:00 GMT /2017-10-08/dove-expresses-regret-for-racially-insensitive-ad Amy Held /2017-02-18/your-shareable-google-maps-lists-may-be-really-interesting-to-advertisers A new feature allows users to create lists of places and share them with friends. Is Google Maps trying to become a social network or to collect more information about its users? Maybe both. Sat, 18 Feb 2017 13:01:00 GMT /2017-02-18/your-shareable-google-maps-lists-may-be-really-interesting-to-advertisers Lucia Maffei /2015-06-03/the-black-advertising-pioneer-who-changed-how-marketers-talk-to-people-of-color Tom Burrell started out in the mailroom of a Chicago advertising firm in 1961 and ended up profoundly changing the way advertisers talk to non-white audiences. Wed, 03 Jun 2015 19:39:00 GMT /2015-06-03/the-black-advertising-pioneer-who-changed-how-marketers-talk-to-people-of-color Anthony Cook