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Drinking alcohol is linked to an increased risk of skin cancer. Part of the risk may be explained by the direct effect that alcohol has on antioxidant levels in the skin, which can hasten a sunburn.
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Getting people to change their health behaviors is hard. A cancer diagnosis may increase motivation to reduce risk, but it doesn't necessarily make the change easier.
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Sunscreen is more effective than an umbrella at preventing sunburns – but may not be enough to completely prevent sunburns.